Vaccine Misinformation Is Spreading Among Kids, Too — Especially On Social Media

TikTok is, in some ways, primed to take advantage of that peer influence, said Cameron Hickey, director of the Algorithmic Transparency Institute at the National Conference on Citizenship, who studies and writes about TikTok.

“The messages that are the most potent and the most impactful when we are at that age are the ones coming from the other people our age, and TikTok is this massive stream of other people like that,” he said. “One of the most powerful aspects of TikTok is that it is very personal — the majority of TikTok videos are videos of an individual holding the phone in front of their face and talking into the camera.”

Wisconsin Public Radio | August 2021, Madeline Fox

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